Don’t have an Apple instead of your Brain !
I’m not a fool ! And I know that Jobs is not fool too !!
So I definitely can’t understand the media feedback to the mail from S.Jobs to his workers.
Ok, I’m not an Apple’s expert, but I’m really convinced that this “marketing communication” is not aimed to Apple’s workers first, but US, customers !!
Everybody knows that Apple’s image(I mean high quality guarantee, perfect product, clean product, R&D) suffers a lot these last few years… The last advertisement campaign, you know: “Hi, I’m a mac. Hi I’m a PC…”, spoke for itself !! They need to encourage these feelings, this myth about the perfectness of Apple’s product.
As we consider that S.Jobs is not a fool man, this mail to workers is not for workers but us, because we know that S.J. knows that media will be inform…
So why not directly write to media ? and a kind of private mail to workers… Or simply why not communicate to both by the media directly ?
No, It’s much smarter to do as they did…
- “The MobileMe launch clearly demonstrates that we have more to learn about Internet services,” Jobs said. “And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year.
- “[MobileMe] was simply not up to Apple’s standards.”
Finally the mail said: Apple is pragmatic, it just does the job you want == this is Apple’s standards…
I have to admit that is an SO GREAT BUZZ !!!!!
There is the full mail (source) :
The launch of MobileMe was not our finest hour. There are several things we could have done better:
– MobileMe was simply not up to Apple’s standards – it clearly needed more time and testing.
– Rather than launch MobileMe as a monolithic service, we could have launched over-the-air syncing with iPhone to begin with, followed by the web applications one by one – Mail first, followed 30 days later (if things went well with Mail) by Calendar, then 30 days later by Contacts.
– It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store. We all had more than enough to do, and MobileMe could have been delayed without consequence.
We are taking many steps to learn from this experience so that we can grow MobileMe into a service that our customers will love. One step that I can share with you today is that the MobileMe team will now report to Eddy Cue, who will lead all of our internet services – iTunes, the App Store and, starting today, MobileMe. Eddy’s new title will be Vice President, Internet Services and he will now report directly to me.
The MobileMe launch clearly demonstrates that we have more to learn about Internet services. And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year.